On April 15, StudioLab xR will host representatives from Cart and Horse Studio — a Michigan-based boutique design and motion studio — for an exclusive live demonstration of how commercial content can be produced inside a virtual studio environment. Join us live in the studio as they break down the making of their commercial for the Michigan State Lottery.

Using Unreal Engine and real-time workflows, Cart and Horse will showcase how to create immersive digital environments for filming commercial spots, branded content, and marketing videos — all while improving production efficiency, optimizing budgets, and maintaining creative control regardless of weather or location constraints.

What to Expect:

• Live demo of virtual production capabilities
• Insights into workflows for agencies and marketing teams
• How to cut costs and shorten timelines without sacrificing quality
• In-camera VFX, real-time previsualization, and collaborative pipelines

Whether you're part of a marketing department, creative agency, or just curious about the future of content production — this is your chance to see virtual production in action.

This event is free to attend but you must register. (Tickets are very limited)